Tag Archives: OfferPad

It’s not just #Zillow. The costs and risks of ownership mean every #iBuyer “investment” must lose money.

What’s the secret to old school, shoe leather real estate? I think about things until they break. I’ve been working at this iBuyer knot for a year now, and the underlying pricing problem for coming on twenty. But it was only lately that I realized the secret to ‘testing the market.’ What is it? Not […]

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I proved that all 3 Phoenix iBuyers are inept at marketing real estate and all I got was a back-handed confirmation…

Last Friday, I proved that OpenDoor is inept at real estate marketing. No corporate P.R. response, but plenty of traffic, my guess would be from recently-sideswiped staffers. Monday, I proved that OfferPad is inept at real estate marketing. No corporate P.R. response. Tuesday, I proved that Zillow is well beyond inept at real estate marketing. […]

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When Zillow can barely manage to lose $50,000 a house, how can you say iBuying is a half-baked idea?

First, I think it is important to understand that I am not opposed to the iBuyer idea. To. The. Contrary. I’ve been watching and preparing for – and creating – real estate marketing automation software for almost twenty years. Adapting the CarMax idea to real estate is an innovation – the seed of iBuying as […]

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Spanking the third little iBuyer: Why do Zillow’s results seem so funny? Because, at iBuying, Zillow is a joke.

I’m terrible at suspense – waiting is the job I do worst – so I’m just going to cut to the chase: Among the Phoenix iBuyers, Zillow is by far the worst, at least so far. It pains me to say that, because until lately I worked with The Laughton Team, Zillow’s feet-on-the-ground in The Valley […]

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How to spank another iBuyer: OfferPad is often not-awful. That’s not-nothing – it’s just not enough.

I think we’ve established that I can be cuttingly derisive. I’ll try to be nicer to OfferPad, if only because those folks seems so soft and defenseless. In truth, I liked them better before I took their numbers apart, but here’s the good news: It’s not all bad news. I’ll spill the chart early, just […]

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