Tag Archives: Redfin

When Zillow can barely manage to lose $50,000 a house, how can you say iBuying is a half-baked idea?

First, I think it is important to understand that I am not opposed to the iBuyer idea. To. The. Contrary. I’ve been watching and preparing for – and creating – real estate marketing automation software for almost twenty years. Adapting the CarMax idea to real estate is an innovation – the seed of iBuying as […]

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Spanking the third little iBuyer: Why do Zillow’s results seem so funny? Because, at iBuying, Zillow is a joke.

I’m terrible at suspense – waiting is the job I do worst – so I’m just going to cut to the chase: Among the Phoenix iBuyers, Zillow is by far the worst, at least so far. It pains me to say that, because until lately I worked with The Laughton Team, Zillow’s feet-on-the-ground in The Valley […]

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How to spank another iBuyer: OfferPad is often not-awful. That’s not-nothing – it’s just not enough.

I think we’ve established that I can be cuttingly derisive. I’ll try to be nicer to OfferPad, if only because those folks seems so soft and defenseless. In truth, I liked them better before I took their numbers apart, but here’s the good news: It’s not all bad news. I’ll spill the chart early, just […]

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Zillow and me: BloodhoundBlog was there for the would-be-Colossus of realty.bots when no one was – twice.

I didn’t see this. It was described to me by David Gibbons, at that time Zillow.com’s social media wizard. It was coming on 13 years ago, and the race pirates behind the Community Reinvestment Act had just selected Zillow to be their next victim. Sweet, nerdy kids who just wanted to upend the real estate […]

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How to spank an iBuyer: How can you smash-’n’-grab OpenDoor for a steal? It’s almost too easy!

First: Get with the program. It remains to be seen if I know more about iBuying than the iBuyers, but it’s for sure they won’t give you the straight dope. So connect or follow. I’ll show you everything the iBuyers never knew to think about. Torquing iBuyers as a buyer’s agent is just plain easy, […]

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