What’s every bad Realtor’s best friend? Starvation. When you suck at real estate, your stomach will find a way to convey that fact to you, even if you deny every other evidence. Zillow should be so lucky. When you have unlimited funding, as the iBuyers do – for now – you lack the motivation to […]
Tag Archives: Zillow
It’s not just #Zillow. The costs and risks of ownership mean every #iBuyer “investment” must lose money.
What’s the secret to old school, shoe leather real estate? I think about things until they break. I’ve been working at this iBuyer knot for a year now, and the underlying pricing problem for coming on twenty. But it was only lately that I realized the secret to ‘testing the market.’ What is it? Not […]
I proved that all 3 Phoenix iBuyers are inept at marketing real estate and all I got was a back-handed confirmation…
Last Friday, I proved that OpenDoor is inept at real estate marketing. No corporate P.R. response, but plenty of traffic, my guess would be from recently-sideswiped staffers. Monday, I proved that OfferPad is inept at real estate marketing. No corporate P.R. response. Tuesday, I proved that Zillow is well beyond inept at real estate marketing. […]
When Zillow can barely manage to lose $50,000 a house, how can you say iBuying is a half-baked idea?
First, I think it is important to understand that I am not opposed to the iBuyer idea. To. The. Contrary. I’ve been watching and preparing for – and creating – real estate marketing automation software for almost twenty years. Adapting the CarMax idea to real estate is an innovation – the seed of iBuying as […]
Spanking the third little iBuyer: Why do Zillow’s results seem so funny? Because, at iBuying, Zillow is a joke.
I’m terrible at suspense – waiting is the job I do worst – so I’m just going to cut to the chase: Among the Phoenix iBuyers, Zillow is by far the worst, at least so far. It pains me to say that, because until lately I worked with The Laughton Team, Zillow’s feet-on-the-ground in The Valley […]